Marketing Major, B.S.
Marketing guru Joe Chernov has said, “Good marketing makes the company look smart. Great marketing makes the customer feel smart.”
As a student in MSU Denver’s Marketing program, you will study in the University’s AACSB-accredited College of Business where you will learn to put your creativity to use helping companies and organizations get smart about Marketing.
At a basic level, Marketing is the function that influences people to buy products and services. This can involve almost every part of an organization from customer service, sales and advertising to brand development, employee relations and social media.
In the classroom and in applied-learning situations, you will get a sound foundation in general business as well as develop Marketing expertise. MSU Denver even offers opportunities working with professors who have industry experience, giving you plenty of chances to gain career-relevant skills collaborating with Denver-area businesses on creating marketing strategies, conducting market research and developing marketing and advertising campaigns. Plus you can avail yourself of internships and study abroad opportunities that will help you acquire a sophisticated, globally aware marketing perspective.
The MSU Denver Department of Marketing offers a number of dynamic programs from which to choose:
- B.S. in Marketing
- B.S. in Marketing with an International Business Concentration
- Marketing Minor
- Advertising and Promotions Minor
- Sales Minor
- Sales Certificate
Benefits of Earning Your Degree at MSU Denver
The Marketing Department’s Open for Business program gives you the chance to provide marketing services to real-world for-profit and non-profit organizations. Not only does this give you career-building experience, it also helps you make an impact in the community.
Open for Business has provided strategic marketing assistance to more than 100 organizations since its founding in 2008.
Career Opportunities for Our Graduates
The bachelor’s degree program in Marketing at MSU Denver offers you countless ways for you to market yourself as a business professional. Marketing is a profession that touches nearly every industry. Here are a few marketing-related disciplines you can pursue:
- Social media
- Market research
- Media buying
- Brand or product management
- Professional sales
- Sports marketing
- Channel management
According to the Bureau of Labor Statistics, the job outlook for marketing, promotions and advertising managers is expected to grow in coming years with median salaries in the $125,000/year range.
Hear from our students:
“Throughout my career, I’ve met professionals from many different industries, and I have learned – regardless of the industry you’re in – that selling yourself is essential to building relationships. The sales program at MSU Denver not only has helped me grow my professional network but also build my own business.”
Gerald Mota, MSU Denver ’12, is a financial advisor at Northwestern Mutual.
The MSU Denver Sales program, which includes a minor and certificate, is part of the international University Sales Center Alliance and has been named one of the top universities for professional sales education by the Sales Education Foundation. It is the only program of its kind in Colorado.
Professor Donald Chang has been a Fulbright scholar and has published in numerous top Marketing journals including the International Marketing Review, Psychology and Marketing and the Journal of Global Marketing. His expertise lies in international marketing, marketing research and marketing strategy.
Associate Professor Angelica Bahl is a passionate educator who stresses experiential learning activities such as company visits, business proposal writing and projects with local business partners. She is an expert on Russian and Indian markets, Russian business development and international free trade agreements.
Meet Jesse Michaels
MSU Denver ’10
Choose from a wide array of Marketing courses that cover everything from workforce diversity to organizational behavior. Some Marketing elective courses you might take include:
- Brand Management
- Digital Media Marketing
- Personal Selling
- International Marketing
- Marketing Research
Facilities and Resources
MSU Denver is located walking distance from Denver’s downtown business district, offering you access to internships, jobs and service-learning experiences with Mile High City businesses, nonprofits, creative agencies and other organizations seeking marketing and creative talent.
On campus, start building your professional network by joining the Student Marketing Association and qualifying for the Mu Kappa Tau Honor Society.
MSU Denver’s College of Business is among the world’s 5 percent of business programs to be AACSB-accredited. AACSB accreditation ensures the highest quality standards.
Why is this important? Many employers look for students who have graduated from AACSB-accredited programs. Graduates from AACSB-accredited schools tend to command higher salaries and have greater success entering top graduate schools.