Event and Meeting Management Major, B.S.
Bachelor of Science
Pitch. Plan. Party. Event and Meeting Management professionals have fun and work hard in leading the success of professionally organized business or social gatherings, from conventions and conferences to galas and premieres. The Hospitality, Tourism and Events industry has a growing need for Event and Meeting Management professionals who are deeply versatile, highly organized and well prepared. In response to this need, MSU Denver provides hands-on education and training, with a world view, to reflect the global nature of the world’s largest industry.
MSU Denver offers one of only four stand-alone Event and Meeting Management bachelor’s degree programs in the country — and the only one west of the Mississippi. As an Event and Meeting Management major, you will learn how to coordinate everything from vendor services to on-site logistics to crisis plans, then apply everything you learn while managing an actual event or meeting for real clients. Experiences like this help expose you to better opportunities in the Event and Meeting Management job market after you earn your degree from MSU Denver.
At MSU Denver, you can major, minor or earn a certificate in Event and Meeting Management. The minor is meant to help Event and Meeting Management majors develop leadership skills that complement other MSU Denver undergraduate programs, such as Marketing or Business. The certificate enhances previous experience completing another undergraduate degree program or working in the field. All three options will help you find an entry-level job that will build a career in Event and Meeting Management.
Benefits of Earning Your Degree at MSU Denver
Event and Meeting Management majors have numerous experiential learning opportunities, from study abroad to service learning to research. For example, undergraduate students can take classes that fulfill Hospitality degree program requirements, such as Global Meeting Management, Global Marketing and Financial Accounting, at the University of Prague, School of Economics.
Undergraduate students in MSU Denver’s Event and Meeting Management degree program are encouraged to participate in student clubs. Opportunities for leadership, networking and socializing are provided by three main Event and Meeting Management student clubs: the MSU Denver Student Chapter of the Professional Convention Management Association (PCMA), the Rocky Mountain Chapter of Meeting Professionals International (MPI) and Event Elements.
Building on MSU Denver’s reputation for excellence and innovation in the Hospitality, Tourism and Events industry — in fact, MSU Denver offered the very first Meeting Management concentration within a Hospitality department starting in 1972 — the Event and Meeting Management program thoroughly integrates with the rest of the department. Event and Meeting Management majors have more flexibility to earn their degree, take classes that interest them, add value with a related minor and potentially graduate sooner.
MSU Denver’s Advisory Board of industry experts helps the Event and Meeting Management degree program and its undergraduate students grow and succeed. The board offers unique perspectives based on years of experience and expertise in Event and Meeting Management through curriculum and assessment reviews and job and internship placements.
Career Opportunities for Our Graduates
An entry-level Event and Meeting Management professional earns an average of more than $50,000, according to the Professional Convention Management 2017 Salary Survey. Typical job opportunities for Event and Meeting Management majors include planner, coordinator or manager, also called designer, architect or producer, for the following types of Events and Meetings:
- Corporate events such as product launchers, galas and award ceremonies
- Weddings, anniversaries, reunions and other social events
- Professional association meetings
- Business conventions and educational conferences
- Government meetings
- Health care meetings
- Nonprofit events such as fundraisers, banquets and food drives
Professor Cynthia Vannucci joined MSU Denver after earning her doctorate in Management, Environment Relation, and has focused on developing industry relationships across the country, as well as helping Hospitality, Tourism and Events majors develop their careers. Her research analyzed the buying behaviors of meeting and event professionals.
A former leader and committee member for several national and international industry associations, Vannucci has helped more than 50 MSU Denver students attend the Professional Convention Management Association annual meeting at little or no cost to them. She also develops the academic and career planning component of the coursework for Introduction to Hospitality, Tourism and Events and continues to grow the Hospitality, Tourism and Events internship program.
Eunjoo (EJ) Kang
Originally majoring in Political Science and Diplomacy, Assistant Professor Eunjoo (EJ) Kang started a professional career in the event industry in Asia before earning her doctorate in Hospitality and Tourism Management, then joining the Event and Meeting Management faculty at MSU Denver. Kang has planned and operated events in 16 different countries. She has worked the International Tourism Expo, the New Millennium Festival hosted by the Korean Presidential Committee and global corporate events for major automobile and electronic brands, including Hyundai Motors, Kia Motors and Doosan. She is passionate about sharing her global experiences in the classroom to inspire students to dream big as a global event planner.
Shinyong (Shawn) Jung
With global experience in the Hospitality, Tourism and Events industry, Assistant Professor Shinyong (Shawn) Jung shares innovative hands-on classroom solutions with MSU Denver students in the Events Industry, Project Planning and Conventions and Tradeshows courses. Recipient of the best paper award at the Academy of Global Hospitality and Tourism Conference in South Korea, Jung focuses his research on attendee and exhibitor satisfaction and loyalty and sustainable operations in various segments of the events industry. Jung has earned a Ph.D. in Hospitality Administration, an MBA/MS in Hotel Administration and a bachelor’s degree in Tourism Management.
Alumni at Work
With a bachelor’s degree in Event and Meeting Management, MSU Denver graduates are building exciting careers in the Hospitality, Tourism and Events industry with their own businesses or at companies and organizations.
Learn how to work with vendors, negotiate contracts and incorporate technology into Event and Meeting Management. MSU Denver’s curriculum is based on the professional Meeting and Business Event Competency Standards and Certified Meeting Professional-International Standards. Under these guidelines, Event and Meeting Management coursework takes an in-depth, interrelated approach to meetings, conventions, trade shows, special events such as weddings and specialty areas unique to MSU Denver. These are some of the classes you may take as an Event and Meeting Management major:
- Advanced Planning and Risk Management
- Conventions and Trade Shows
- Event Project Planning
- Event and Meeting Contracting
- Event Catering Strategies
- Corporate Meetings
- Event Support Systems
- Global Meetings and Events
- Special Event and Wedding Production
Facilities and Resources
Featuring an Events Lab, the Hotel and Hospitality Learning Center combines classrooms and teaching labs with a commercial hotel and conference facility—SpringHill Suites by Marriott and the J. Willard and Alice S. Marriott Foundation Conference Center. A LEED Gold-certified building, the Center is the only facility of its kind in Colorado and one of just 11 in the nation. The Events Lab houses industry software such as Cvent, Social Tables and Delphi’s sales and catering module that students use in the classroom. These electronic systems prepare students with technology skills needed to work in today’s Event and Meeting Management industry.