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Press Release

Sales Education Foundation names MSU Denver to its 2015 “Top Universities for Professional Sales Education” list


Contact: Contact: Tim Carroll, Office 303-556-5136, Cell 303-870-7705

Posted: April 28, 2015



DENVER –Metropolitan State University of Denver has been named to the Sales Education Foundation (SEF) list of  “Top Universities for Professional Sales Education.”

MSU Denver was the only Colorado university to receive this recognition, and one of fewer than 100 nationally. The list honors university sales-education programs that excel in preparing students for careers in professional selling and help to elevate the sales profession. MSU Denver’s Center for Professional Selling has been acknowledged as a notable emerging program by SEF since 2013, and this year marks the first time the University has made the top program list.

“MSU Denver’s Center for Professional Selling is the only program of its kind in Colorado, and it’s rewarding to learn that our efforts to enhance sales education are being recognized nationally,” said Ann Murphy, dean of the College of Business. “A growing number of students are taking advantage of both the sales minor and sales certificate to enhance their marketability after graduation.”

According to national research released by SEF in 2014, sales-education programs report that 92 percent of their graduates (even those with a only a minor or significant coursework) have secured employment within three months of graduation, compared to the national average of 51 percent.

“With employment rates remaining flat for recent college graduates, we know we are providing our students a real competitive advantage in the job market,” said Scott Sherwood, Center for Professional Selling director. 

SEF research shows that approximately 50 percent of all graduates with a business degree will enter the workforce in a sales-oriented role, with an average starting salary of $56,000.

MSU Denver established a sales certificate for business majors in fall 2012 and a sales minor for non-majors in spring 2014. Students who major in disciplines other than business can add a sales minor to complement their degree program and meet elective requirements for their major. The 18-credit-hour sales minor has four core courses: principles of marketing, sales management, personal selling and advanced selling, with seven additional marketing electives available. 

To offer applied-learning opportunities, the Center has partnered with a number of companies including Northwestern Mutual—Greenwood Village; Fastenal, a distributor of industrial and construction supplies; and Enterprise Rent-A-Car. For an annual fee, participating companies gain special access to students taking sales courses. Depending on their sponsorship level, representatives of the partner companies can visit classes throughout the semester and provide expertise in skills such as resume writing and interviewing techniques. Based on student demand, the Center can accommodate up to 20 company sponsors with industry-sector exclusivity.

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About Metropolitan State University of Denver

MSU Denver is a leader in educating Coloradans in university programs particularly relevant to the state’s economy and the demands of today’s employers. With the highest number of ethnically diverse students among the state’s four-year colleges, MSU Denver offers 58 majors plus master’s degrees in accounting, teaching and social work. More than 21,000 students are currently enrolled at MSU Denver, and 75 percent of the University’s nearly 80,000 graduates have remained in Colorado as valuable members of the state’s workforce. 

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