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Press Release

MSU Denver establishes Colorado’s first Center for Professional Selling

Program accepted as associate member of the University Sales Center Alliance


Contact: Tim Carroll, Office 303-556-5136, Cell 303-870-7705

Posted: October 29, 2014



DENVER – In response to growing demand among students seeking formal training in sales principles and techniques, and employers looking for graduates with that specific expertise, Metropolitan State University of Denver established the Center for Professional Selling in the College of Business.

This month the Center secured associate membership with the national University Sales Center Alliance. The Center has also been recognized as a notable emerging program by the Sales Education Foundation since 2013.

“Research demonstrates that formal sales education can provide students with the knowledge and skills they need for professional success,” said Scott Sherwood, Center for Professional Selling director. “While sales programs at universities have more than doubled in recent years, MSU Denver remains the only one of its kind in Colorado and the region.”

According to national research released by the Sales Education Foundation in 2014, sales-education programs report that 92 percent of their graduates (even those with a only a minor or significant coursework) have secured employment within three months of graduation, compared to the national average of 51 percent.

MSU Denver established a sales certificate for business majors in fall 2012 and a sales minor for non-majors in spring 2014. Students who major in disciplines other than business can now add a sales minor to complement their degree program and meet elective requirements for their major. The 18-credit-hour sales minor has four core courses: principles of marketing, sales management, personal selling and advanced selling, with seven additional marketing electives available.  

“MSU Denver is growing the candidate pool for employers looking for sales professionals, while providing students with an education in the expectations and rewards of a career in sales,” said Clay Daughtrey, associate dean of the College of Business.

To offer applied-learning opportunities, the Center has partnered with two companies: Northwestern Mutual— Greenwood Village; and Fastenal, a distributor of industrial and construction supplies. For an annual fee, participating companies gain special access to students taking sales courses. Depending on their sponsorship level, representatives of the partner companies can visit classes throughout the semester and provide expertise in skills such as resume writing and interviewing techniques. Based on student demand, the Center can accommodate up to 20 company sponsors with industry-sector exclusivity. 

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About Metropolitan State University of Denver

MSU Denver is a leader in educating Coloradans in university programs particularly relevant to the state’s economy and the demands of today’s employers. With the highest number of ethnically-diverse students among the state’s four-year colleges, MSU Denver offers 55 majors plus master’s degrees in accounting, teaching and social work. More than 22,000 students are currently enrolled at MSU Denver, and 75 percent of the University’s 77,000 graduates have remained in Colorado as valuable members of the state’s workforce. 

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