Skip to main content Skip to main content

Press Release

MSU Denver School of Business Expands Sales Certificate Program

Contact: Tim Carroll, Office 303-556-5136, Cell 303-870-7705

Posted: April 23, 2013

DENVER – According to a 2011 survey by the Sales Education Foundation, about 90 percent of sales-program graduates nationally secured jobs by the time they reached graduation.

With the job market remaining tight in recent years, students are taking a more critical look at their college programs to ensure a strong return on their investment. Established in fall of 2012, Metropolitan State University of Denver’s Sales Certificate Program has grown to more than 60 students for the spring 2013 semester.

“The number of sales programs at universities nationally has more than doubled from 2007 to 2011 and MSU Denver’s program remains the only one of its kind in Colorado and the region,” says Scott Sherwood, MSU Denver sales professional in-residence. “U.S. firms spend $7.1 billion on sales training every year, and in some industries the cost associated with developing a single sales person can be in excess of $100,000.”

Now pursuing associate membership with the national University Sales Center Alliance, MSU Denver’s 18-credit-hour Sales Certificate Program has three core courses: Personal Selling, Advanced Selling and Sales Management. Complimented by other electives, the program is currently open to any junior-level undergraduate student regardless of major.

 “We are getting interest from all different types of majors on campus, not just the business school,” reports Clay Daughtrey, associate dean of the University’s School of Business. “Two of our sales students are engineering majors, for instance.”

To enhance the relevant applied-learning opportunity, the program has partnered with three companies: Northwestern Mutual’s Greenwood Village office; Fastenal, a distributor of industrial and construction supplies; and Paycom, which provides payroll services. For a $5,000 annual fee, companies gain special access to students taking sales courses and to those pursuing the Sales Certificate Program. Based on student demand, the center can accommodate up to 20 companies with industry-sector exclusivity. 

Representatives of the partner companies visit classes throughout the semester, providing advice on issues such as resume writing and interviewing techniques. As the founding sponsor of the program, Northwestern Mutual’s Greenwood Village office so far has had more than 15 interns and one full-time employee as result of the partnership.  

“Scott Sherwood has so much passion for his students to find great careers, he is a big reason we are involved in the program,” says Brittany Beaver, Northwestern Mutual recruiter. “We just love MSU Denver students as whole as they have such a great work ethic, many of them already have full-time jobs and are really dedicated. ”

“I wouldn’t have landed my current position if it weren’t for the personal selling class I took at MSU Denver,” says Gerald Mota, 2012 marketing graduate and now full-time financial representative at Northwestern Mutual-Denver. “Regardless of whether you plan to go into sales or not, by taking these courses there will be skills you take from class that put you ahead in life and your future career.”


About Metropolitan State University of Denver – Sales Certificate Program

MSU Denver’s Sales Certificate Program was established in 2012, offering classes in Personal Selling, Advanced Selling and Sales Management. The program is recognized by the Sales Education Foundation, and is pursuing associate membership in the University Sales Center Alliance. Current corporate sponsors include Northwestern Mutual’s Greenwood Village office, Fastenal and Paycom. Since 2008, MSU Denver has offered students a full-day training workshop in sport ticket sales and operations with professional sports franchises from Denver and around the country.


About Metropolitan State University of Denver

MSU Denver is Colorado’s best value in high-quality education. With 23,000 students, it is a leader in educating undergraduate Coloradans and enrolls the highest number of students of color among the state’s four-year colleges. The University offers 55 majors and master’s degrees in accounting, teaching and social work. It boasts more than 74,000 alumni, the bulk of whom remain in Colorado after graduation.