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Inside the cabinet

August 25, 2015

This print ad featuring MSU Denver alumnus Ian Hodges is part of a larger campaign that will saturate the city over the next 12 months raising awareness about the University and its transformative effect.
This print ad featuring MSU Denver alumnus Ian Hodges is part of a larger campaign that will saturate the city over the next 12 months raising awareness about the University and its transformative effect.

An occasion as momentous as a 50th anniversary deserves a very special advertising campaign. This reasoning helped fuel the development of MSU Denver’s ad strategy this year, which was unveiled by consultants from Sector Brands at yesterday’s meeting of the President’s Cabinet.

“The overall goal of this year’s campaign is to highlight the past 50 years and look forward to the next 50 while amplifying MSU Denver’s brand,” said Cathy Lucas, chief of staff and associate to the president for marketing and communications, in her introduction of Stacy Lewis and Chuck Gross from Sector Brands.

Building on the previous ad campaign of “Lives Transformed,” this year’s strategy takes the MSU Denver brand one step further. “We’re going to deliver the truly transformative MSU Denver stories and focus on change-makers who embody and demonstrate the University’s brand in a matter of seconds,” said Lewis.

MSU Denver ads will appear via multiple vehicles that drive audiences to the 50th anniversary website, including television, radio and print ads, billboards, bus shelters, digital displays, street banners and pedicabs. The idea is to saturate the entire city, said Lewis, thereby creating a “halo” effect.

“We want everybody and anybody to know about MSU Denver,” she said. “We’re working to develop a huge base of support for the University and getting people to think about its continued transformative effect.”

This year’s advertising strategy also includes a complimentary campaign geared towards Latino audiences.

A discussion about the format and venue for the 2015 Fall Commencement followed Sector Brands’ presentation. Due to mitigating circumstances, the Denver Coliseum – the site of the 2015 Spring Commencement ceremonies – is not available for Fall Commencement on Dec. 11. While the University has moved to two ceremonies for each commencement event to accommodate increasing numbers of graduates, Cabinet decided that the 2015 Fall Commencement will consist of a single ceremony on Friday, Dec. 11 at the Colorado Convention Center. The decision takes into account various factors including costs, final exams and stakeholder preferences.

Finally, it was agreed that Percy Morehouse, executive director of equal opportunity and assistant to the president, and Myron Anderson, associate to the president for diversity, will attend the next meetings of the Faculty Senate’s Executive Committee and the Council of Chairs to discuss the University’s Workplace Bullying Policy and Complaint Procedures in an effort to finalize the documents as soon as possible.

Look for future updates on President’s Cabinet meetings in The Daily.

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