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Learning Objectives

Marketing

 

College of Business Bachelor of Science Degree Programs

The learning objectives of the business program provide students with the opportunity to:

  • obtain, understand and apply information from the liberal arts, sciences, business and discipline-specific courses to organized issues and situations.
  • explain how ethical, legal, political, regulatory, social, global, environmental and technological issues influence business decisions.
  • analyze a business problem by incorporating diverse perspectives.
  • apply foundation business knowledge and skills to develop competent decisions in the areas of accounting, economics, finance, information systems, management and marketing.
  • communicate effectively the alternatives considered, a recommended solution, and an implementation strategy in oral, written and electronic form.
  • demonstrate knowledge and skills to meet career needs.
  • exhibit and appreciation for extra-curricular activities and continuous, life-long learning.

The degree requires completion of course work in general studies, the core business disciplines and requirement, a major, and electives. A minor is not required.


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