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Degree Requirements

All candidates for a bachelor of science degree in accounting, computer information systems, finance, management and marketing must satisfy the General Studies requirements, the business core course requirements, and the School of Business requirements described in the following four sections. For programs leading to a bachelor of science degree, the basic structure of each program is:

Courses
Hours
General Studies 
34
Business Core
36
Additional College of Business requirements
6
Marketing Major 
24
Electives
20
Total Hours (minimum)  (min. 40 hours of upper division)
120

 

General Studies

The academic foundation for a successful business career or graduate work is a broad liberal arts education.

General Studies Required by the School of Business

General Studies

CourseTitle
Hours
Written Communication
ENG 1010 Freshman Composition: Composing Arguments
3
ENG 1020 Freshman Composition: Analysis, Research & Documentation
3
Oral Communications
CAS 1010 Public Speaking   or
3
CAS 1710 Interpersonal Communication
3
Mathematics
MTH 1310 Finite Mathematics for the Management and Social Sciences
4

*Note: MTH 1110 or MTH 1400, is acceptable for transfer students or students changing their major.  Consult with an advisor for approval.

CourseTitle
Hours
Arts & Humanities                                                         
_______ Elective
3
PHI 1030 Ethics  
3
  -or-  
PHI 3360 Business Ethics (recommended)
3
   
Historical Studies
HIS (American history course recommended)
3
Natural  and Physical Sciences
 
  (Check General Studies Guide for this
3
    category)      3
     
(Check General Studies guide for Level II Arts and Letters elective)
3
Social and Behavioral Sciences I
 
ECO 2010 Principles of Economics: Macro
3
     
Social and Behavioral Sciences II
ECO 2020 Principles of Economics: Micro
3
     
Global Diversity  (must be satisfied within General Studies
3
     
Multicultural (may be satisfied within General Studies, major, minor or elective)   3
 MKT 3750 Multicultural Marketing (recommended)   3
   
   
  Total of Required & Elective General
Studies Credit Hours
34

Additional College of Business Requirements

CourseTitle
Hours
PSY 1001 Introductory Psychology          3
  -or-  
SOC 1010 Introductory Sociology          3
PSC 1010 American National Government          3
   -or-  
PSC 1020 Political Systems and Ideas         3
MTH 1320 Calculus for the Management and Social Sciences
3
  Total Hours for Additional College of Business Requirements
9

 

 

Business Core

All business majors require foundation coursework in all significant areas of business theory and practice. The following courses are required for all majors in accounting, computer information systems, finance, management and marketing. A grade of "C" or better must be earned in each business core course to have that course count toward the bachelor of science degree in a business program.

CourseTitle
Hours
BUS 1850
 
Intro to Business (no prerequisites) (not required)
3
ACC 2010
Principles of Accounting I
3
ACC 2020
Principles of Accounting II
3
CIS 2010
Foundations of Information Systems
3
CIS 3300
Business Analytics I
3
CIS 3320 Business Analytics II 3
FIN 3300
Managerial Finance
3
MGT 2210
Legal Environment of Business I
3
MGT 3000
Organizational Management
3
MKT 2040
Business Communications 3
MKT 3000
Principles of Marketing 3
MGT 4950
Strategic Management
3
  Total Hours Required in Business Core
33

 

Major Courses - Marketing

Required courses for all Marketing majors

Required CoursesTitle
Hours
MKT 3010
Marketing Research
3
MKT 3310
Consumer Behavior
3
MKT 3710
International Marketing
3
MKT 4560
Marketing Strategy
3
  Total Hours Required in MKT Major
12

Marketing Elective Courses.  Please choose 4 courses for the list.

Required CoursesTitle
Hours
MKT 3100 
Retail Marketing
3
MKT 3110
Advertising Management
3
MKT 3120 
Promotional Strategy
3
MKT 3140
Direct MKT Managment
3
MKT 3160
Sales Management
3
MKT 3180
Green Marketing
3
MKT 3190
Social Marketing   (MKT for non-profits)
3
MKT 3250
Personal Selling
3
MKT 3300
Marketing of Services
3
MKT 3410
Marketing Channels
3
MKT 3500
Sport Marketing
3
MKT 3550 Sport Sales 3
MKT 3610 Business to Business Marketing 3
MKT 3750 Multicultural Marketing* 3
MKT 3910 New Product Development 3
MKT 3980 Marketing Internship 3
MKT 4110 Reputation & Brand Management 3
MKT 4250
Advanced Selling
3
MKT 4300 Social Media Marketing 3
MKT 4520 Seminar in Marketing Management 3
  Total Elective Hours for MKT Major
12

 

International Business Concentration

 

Students majoring in business and interested in pursuing an International Business concentration should see an International Business advisor.


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