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Department of Marketing Mission Statement

Students—Strive to give our students a first rate education in marketing and business communication (that compares favorably to other business programs in the U.S.). To enhance their respect for and excitement for learning that is consistent with the objectives of the School of Business and Metropolitan State University of Denver.

Research/Publication—Maintain a research/publication record that is consistent with curriculum needs, technological advancements and meets the challenges of globalization while allowing us to contribute to the knowledge-base of our discipline.

Service—Actively participate in various School of Business and MSU Denver committee activities, regional and national professional organizations and provide our services and expertise to the Denver and regional business community.

In addition to the department’s well-rounded selection of courses, the curriculum offers students a combination of conceptual and applied learning experiences. Through the development of marketing plans, advertising campaigns and marketing research studies, students have the opportunity to work with Denver-area businesses on current marketing issues and problems. Students are also exposed to a variety of marketing speakers from the business community. Internship positions are available for marketing students through the Internship Office.


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