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Marketing


Sally Baalbaki-Yassine

Department: Marketing

Title: Associate Professor

Expertise: Multicultural marketing, Branding, Cross-cultural issues, International issues

Baalbaki-Yassine, Sally

Angelica Bahl

Department: Marketing

Title: Professor

Expertise: International or global marketing, including Russian and Indian markets, Russian business development, Free trade agreements in global markets, Intellectual property protection in global markets, Creativity in business practice, Consumer behavior and technology, Experiential learning in business and Marketing education.

Darrin Duber-Smith

Department: Marketing

Title: Senior Lecturer

Expertise: Image and brand for candidates and parties, Green marketing, Green products and issues, Sustainability and social responsibility, Sports marketing, Direct marketing, Business-to-business marketing, Retail marketing, Consumerism, Promotion strategies, Baby Boomer marketing, Internet marketing, Super Bowl ads

Mick Jackowski

Department: Marketing

Title: Associate Professor

Expertise: Brand management, Reputation management, Relationship management, Entrepreneurship, Franchise, Small business

Wossen Kassaye

Department: Marketing

Title: Professor

Expertise: Multicultural marketing, Latino marketing, Targeted marketing, Vanishing mass market, Consumer behavior, Internet marketing

Jeff Lewis

Department: Marketing

Title: Associate Professor

Expertise: Teamwork, E-commerce, Entrepreneurship, New product development, Organizational communication, Employee training

Gregory Neale

Department: Hospitality, Tourism and Events

Title: Affiliate Professor

Expertise: Advertising, Marketing, Beer industry marketing and promotions, Brand strategy and positioning, Marketing communications, Shopper marketing, Promotions and events, Digital and social media (particularly in the alcohol beverage sector)

April Schofield

Department: Marketing

Title: Lecturer

Expertise: Business, Sports business, Marketing, Sports marketing, Social media marketing, Sales, Ticket sales, Fundraising, Time management

Scott Sherwood

Department: Marketing

Title: Director of Center for Professional Selling

Expertise: Business communication, International marketing, Business-to-business marketing, Retail marketing, Social media marketing, Sales management, Sports sales, Sports marketing, Applied mathematics

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