September 7, 2016
Empower Your Users
When it comes to sending email, it often goes unnoticed that there are those required to send information securely and those that are not. Business and organizations are required to comply with federal regulations in regards to protecting data integrity, while individuals have the freedom to send whatever they want, whenever they want. It’s the individual side of things that gets tricky. Since individuals are not required to send sensitive information securely, credit card numbers, account numbers, and any other personal information sent across standard email can, at any time, be compromised. This is why businesses have taken it into their own hands to empower their users and individuals outside of the business with secure inbound solutions that allow the individuals to compose and send secure messages across an encrypted platform.
Recipients, clients, and customers alike are not required to adhere to the same federal regulations, meaning that it is the business’ responsibility to provide the necessary tools for data protection. Think of the process as user empowerment; you first provide the user with a thorough overview of the ramifications and consequences that comes with neglecting data protection. Once this understanding is determined, you supply the user or customer with a means of digital protection: inbound secure email.
An inbound solution is one that allows an outside user, customer, or visitor to compose and send a message containing sensitive information across an encrypted server. This process not only protects both the client and the business involved, but it also helps the user understand the true importance of data protection. Once a user learns how to use a secure solution to protect a business’ data, they’ll better understand how to protect themselves in the future.
We’ll use a healthcare provider as an example for how an inbound solution would properly protect both the user and the supplier. Let’s say the healthcare provider requests that specific forms be completed and returned in a timely fashion to begin the new user registration process for the new year. The healthcare provider uploads the necessary “New User Registration” PDFs to a webpage where an inbound solution exists. The new user is then directed to this webpage where they have the ability to download, complete, and submit the sensitive registration documents securely without ever leaving this specific URL.
The simplicity of the entire process alleviates any stress or anxiety that a user may have about using an email encryption solution – as daunting as they sound – while helping ensure that the business is meeting HIPAA data protection requirements.
A secure inbound solution can even help a business gain trust from their current or future customer base. From Yelp & Google reviews to previous public connotation, the reputation of an organization is always featured in the public eye. If a customer learns that a business has gone above and beyond to ensure their own personal protection, customer loyalty will often be cemented. This could also be the determining factor for a potential customer choosing between two separate organizations; reputation often plays a much larger part as a purchasing factor than organizations realize.
Businesses operating across the internet no longer have the prerogative to inform, to educate, and to empower the end users, they have the responsibility.
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