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Web Content: the University Homepage

 

Definition

The Metropolitan State University of Denver homepage (msudenver.edu) is the official website for Metropolitan State University of Denver.

Purpose

The purpose of the University homepage is to provide positive marketing messages to prospective students and parents, general information about what MSU Denver has to offer, and news about the University to the on and off campus community.

Targeted Audiences

Prospective students, current students, faculty and staff, alumni and visitors comprise the targeted audiences of the University homepage, with the primary focus on prospective students.

Content Policy

Requests to place content on the homepage should be directed to the Marketing and Communications Office. Messaging and promotional space on the homepage are strategic in nature.  As such, priorities are based on the size of the intended audience, support of University initiatives and recruitment goals.

University brand feature section:
The University brand feature section of the homepage contains messaging and promotions that are strategic in nature, often tied to Universitywide marketing campaigns and initiatives.  As such, brand feature images and associated landing pages must be MSU Denver specific. Priorities are based on the support of University recruitment goals and initiatives as well as size of the intended audience.

Run time for event-related promotions is one week. University initiative/recruitment events such as the Open House may run longer. Marketing and promotional messages may run longer as needed.

News channel:
News items on the University homepage are managed by the Director of Internal Communications.

Events channel:
All University departments may submit events for inclusion in the online MSU Denver Events Calendar using the public event submission form. Select events will be published in the homepage events channel as the event date approaches. Only events posted to the events calendar have the opportunity to appear in the homepage events channel.

Global University Header:
The global University header contains site-wide tools and primary navigation links for all visitors to msudenver.edu. The global University header is managed by the Office of Marketing and Communications.

University Homepage Site Navigation:
Homepage site navigation and associated sub-navigation reflect the primary information architecture for msudenver.edu. These navigation structures are managed by the Office of Marketing and Communications.

Footer:
The footer area contains University contact, copyright information, links required by the State of Colorado, as well as University social media links. The footer is managed by the Office of Marketing and Communications.

 

Link Policy

Link requests for the University homepage and top level gateway webpages should be directed to the Marketing and Communications Office. Links are intended to provide general University information and direct users to needed subsites. Space may be limited and priorities are determined by the Office of Marketing and Communications.

Links from the homepage will not be provided to unsponsored or personal resources. E.g. A website for which a department or office has not accepted responsibility or where content is not controlled by University administrators, faculty or staff. Websites that originate from a non-University host will not be directly linked to the University homepage or audience gateway webpages.  


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