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Logo Color Usage

Our signatures consist of specific hues of blue, red and gray. Referred to as MSU Denver blue, MSU Denver red, and MSU Denver gray, accurate reproduction of these colors is critical to maintaining a consistent brand image.

When the signature is darker than the background color on which it is displayed, it is referred to as a “positive signature.” When the signature is lighter than the background color on which it is displayed, it is referred to as a “reverse signature.” 

Within these two categories, there are both full-color and one-color options from which you may choose. The preference is to display the full-color version wherever practical. Often, only one color is permitted or practical. In these instances, the preference is to display the one-color version that utilizes MSU Denver blue. If this is not a practical option, then the one-color black (or white on black) is approved.

Request one-color and negative logos from Marketing and Communications

Color Usage with Logo


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