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Brand Promise

MSU Denver’s Brand Promise, as defined through its Vision, Role and Mission, and Core Values, embodies the University’s commitment to its students, faculty and staff and community. It is how the University desires to be perceived by all constituents from internal audiences to external audiences. This is accomplished through excellence in education, services and facilities.

MSU Denver Brand Promis in a Venn diagram 

 

Vision

Metropolitan State University of Denver’s vision is to become the preeminent public urban university in the nation.

 

Role and Mission

MSU Denver is a comprehensive, baccalaureate and master’s-degree granting urban university that offers arts and sciences, professional and business courses and programs to a diverse student population in an atmosphere of mutual respect. Excellence in teaching and learning is MSU Denver’s primary objective.

MSU Denver’s mission is to provide a high-quality, accessible, enriching education that prepares students for successful careers, post-graduate education and lifelong learning in a multicultural, global and technological society. To fulfill its mission, MSU Denver’s diverse university community engages the community at large in scholarly inquiry, creative activity and the application of knowledge. 

 

Core Values

MSU Denver’s mission, vision, ongoing operations and strategic planning are informed by a core set of values that define who we are—and aspire to be — as a University. They are: Community, Access, Diversity, Respect and Entrepreneurship.


Community
MSU Denver is an engaged urban university that promotes mutual relationships between the university and the community where we apply the intellectual strength of our faculty and the energy of our students to solve real-world problems. We have the ability to benefit the economic health, cultural health and well-being of the community and promote the public good through the transformation of urban communities in metropolitan Denver.

Access
Inspired by the students we serve, many of whom are low-income or first-generation, our self-confident academic community breaks down traditional boundaries and takes responsibility for meeting the challenges of access to education in the 21st century.

Diversity
MSU Denver has been committed to diversity and inclusive excellence since its inception. This is evidenced by our efforts to embed systemic practices to achieve a high quality, culturally sensitive education; is reflected by our leadership, faculty, staff and students; and is woven into the fabric of our university.

Respect
We boldly seek a climate of mutual respect and reflection that supports different beliefs and perspectives and promotes the open exchange of ideas. Because we respect everyone, communicate effectively, promote transparency, embrace dialogue, cultivate trust and respect governance structures, we are consistently able to make decisions with a student-first mentality.

Entrepreneurship
We embody an entrepreneurial spirit that leads to agility, risk taking and scrappiness, which has framed our innovative approaches to delivering a wide range of academic disciplines, solving problems and addressing community need.


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