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Brand Central

Metropolitan State University of Denver’s brand defines the University’s place in the higher education marketplace and enhances the recognition of the University and its exceptional programs. Design and editorial unity enables our communications materials to have a cumulative positive impact.

The objective is not to make every publication look the same, but rather to give each piece common elements that will clearly communicate that it is part of the MSU Denver “family.”

Essential elements of our brand include: 

  • Logos
  • Editorial standards
  • Web and social media standards
  • Colors and typography
  • Photography
  • Stationery

Marketing and Communications can answer questions about graphic standards and is available to provide strategic marketing planning in addition to creative services.

Additional Design Resources

When Marketing and Communications cannot meet your project timeline, we can help link you to design services that are familiar with the University and its brand.


You may reach out to these resources directly to determine availability and cost (or we would be happy to make the introduction):

Communication Design Program

Department of Art
Metropolitan State University of Denver
Lisa Abendroth
Professor, Communication Design Program Coordinator

Integrated Marketing & Communications

Auraria Higher Education Center
Shannon Fluckey
Creative Services Manager


Met Media

Metropolitan State University of Denver
Kathleen Jewby
Production Manager


Alternately, you may contact Scott Surine, Interim Director of Brand Strategy within Marketing and Communications at for a list of off-campus freelance designers who provide prompt, affordable, brand-approved work.    


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